Trend Alert: Why are so many women opting for imitation jewellery over real jewellery?
February 12, 2021
How many of us are guilty of spending our hard-earned college pocket-money on junk jewellery scored from the street vendors?
We all must have thought that once we start to earn there won’t be any looking back, and we will only splurge on the real deal – the gold, diamond and platinum pieces.
But the truth is far from it. Isn’t it?
With the financial freedom that women are savoring now, it wouldn’t be surprising to see precious stones and metals flying off the shelf super fast. But contrary to that, women are seen all the more investing in imitation jewellery like never before.
Have you wondered what the reason might be? Why the costume jewellery industry is booming? Why artificial jewellery is taking over its real counterpart?
Well, let us illuminate you all about this recent trend. Together we will explore the reasons why it is the way it is.
Trend is a tease!
We are in a two-minute instant world where you wink and a trend goes viral or bombs. It gets pretty difficult as it is to keep up in this click-crazy world. You have to be a billionaire or one of those wildly popular pop-icons from the US to afford trendy designs of diamond or gold.
But artificial jewelleries are a great way to keep up with the changing time. Add oomph to your wardrobe with a quality CZ that will any day emulate the shine of a real diamond. Accompanied by highly durable metal, these imitation jewelleries stay sparkly and new for a long time. So you can be trend-ready when and if it hits back again after a year or two (as is common with fashion doing periodic comebacks).
Transparency is the key!
We have been through our fair share of scams - the awful blood diamonds or dubious gold quality. When one is buying expensive pieces of jewellery, one has to be uber conscious about the source and authenticity of it all. But who has the time to check it every time they buy?
Initially, even imitation jewellery would come with fuzzy origin stories. Most vendors wouldn’t even know where they are manufactured. But times have truly changed. With the advent of the internet, you can make yourself aware of the company, their products, the raw materials, and concerned genuineness via their certificates.
Safety, security & maintenance!
You cannot keep precious jewellery at your house worry-free. Also, modern women have a different lifestyle. They want to be footloose and fancy-free as they smoothly glide from office to after-parties without thinking about the safety of their jewelleries or themselves throughout the evening. Artificial jewelleries, therefore, are a great way to minus woes without compromising on style and look.
And we all know maintaining gold and diamond jewelleries are painstakingly time taking. Whereas if you follow our Jewellery Care Guide, you will see caring and storing imitation jewelleries is actually a breeze.
Affordability is everything!
As the world has opened itself up to women, women’s life has become more eventful. They are traveling, attending business meetings, going for brunches on weekends, hosting multiple parties, etc. In short, they are meeting all the needs of the present time. And they love to dress for the occasion.
This constant change of roles and fashion need has pushed them to look for economical options that will not only replace the real jewellery but also look like one too. Imitation jewelleries use inexpensive metals and semi-precious stones to create the same effect as actual gold, silver, or diamond ornament but without burning a hole through the purse.
All in all, with the fast and rushed lives women are now living, it is difficult to weigh them down with the real gold or diamond jewelleries. That said, women still value the real jewel during special occasions like a wedding proposal or a bridal trousseau or marking an important milestone in their lives. But for daily every day wear, imitation jewellery is here to stay!