Costume jewellery, also known as imitation jewellery or fashion jewellery has acquired quite a bad rap in the market over the years. They are often dismissed as cheap, tacky, and of inferior quality. While some costume jewellery may indeed be made with subpar materials and shoddy craftsmanship, it's not fair to paint all costume jewellery with the same brush.
Unfortunately, many people have been duped by unscrupulous brands that pass off cheap imitations as the real deal, leading to a well-deserved reputation for deception and disappointment among consumers. But don't let that fool you! At Orionz, we have promised to bust all the costume jewellery myths that are popular in the market. And this is how we achieve that.
Costume Jewellery is 'cheap'
Often made with inexpensive base metals like copper or brass that are coated with a thin layer of gold or silver, cheap costume jewellery may also use low-quality gemstones or crystals that are not as durable or vibrant as real gemstones.
And here is where we are different!
At Orionz, all our jewellery is made from 925 Sterling Silver. We use AAA Graded Swiss Cut Cubic Zirconias, semi-precious coloured gemstones and include a Certificate of Authenticity. So, whether you are buying a classic timeless design like an Edgy Radiance Engagement Ring or something trendy like a Queen Bee Bracelet, you will always get the same high-quality Sterling Silver metal base.
Costume Jewellery is 'mass-produced'
Mass-produced in factories to keep the cost low, and availability wider, costume jewellery manufacturing sees rampant use of machinery and automation to produce pieces quickly and efficiently. This also means that attention to detail is zero and craftsmanship takes a huge dip.
At Orionz, our jewellery crafting philosophy is exactly the opposite. Our production process focuses on making small batches that magnify our attention to detail. Also, in this way, we support local designers and traditional artisans as they work together to achieve this.
Costume Jewellery has 'questionable origin'
Costume jewellery with questionable origins is often produced in low labour standards countries, using cheap materials and unethical practices. But Orionz was born from the union of ethics and aesthetics. For us, looking good is as important as feeling good and doing good. And that’s why keeping our production process transparent is key.
Adopt a more ethical and sustainable lifestyle by switching to Orionz. All our products are created in our Mumbai workshop where traditional jewellery artisans are employed. That’s why when you wear our in-house kaarigar crafted pieces like this Forever Amour Eternity Ring, we feel a surge of pride and thank you for supporting made-in-India initiatives like ours.
Costume Jewellery is 'not sustainable'
Produced in large batches, factory-produced costume jewellery is indeed not sustainable. The scale of production is so massive that it ends up using a lot of resources and generating a lot of non-degradable waste.
That’s why when we entered the costume jewellery market, we were adamant to make Orionz a 100% sustainable brand. We achieve this by not only reducing leftover waste but also by minimal use of plastic in our packaging and delivery. You will be contributing to saving your planet when you purchase a piece like Trillion Halo Solitaire Studs or an Inverted Grace Ear Stud for Men.
Costume Jewellery is 'fast fashion'
Trend means keeping pace with a world that is constantly in a flux. People believe that costume jewellery, like fast fashion, is the ultimate disposable accessory, cranked out in mind-boggling quantities to keep up with the ever-changing whims of the fashion world. But now, it is time we put a stop to it.
At Orionz, we invest in high-quality, well-made costume jewellery that will last longer and have a lower environmental impact. We use sustainable materials, and support local communities to maintain an ethical production method. We create designs that are well-researched and thoughtful, and if you take good care of them, they can last you a lifetime. In fact, under our Sustainable Jewellery Initiative, as a service, we offer repairs and re-polishing for most of our products for a lifetime on a chargeable basis.
We hope that after reading this blog, you will realise that there are costume jewellery that break the myths that are normally associated with it. You just have to be a conscious buyer. There are plenty of high-quality, well-crafted costume jewellery pieces out there, you just have to know where to look!